Zemen Bank Mobile App Design

Branding and UX/UI Re-Design  of Zemen Bank


Customer Journey Mapping

UI Design

UX Design


Design Handoff 


Zemen Bank


We started by conducting user research to understand the needs and wants of Zemen Bank’s customers. We interviewed a variety of customers, including both new and existing users, to get their feedback on the current app. We also looked at other mobile banking apps to see what features and design elements were most effective.

Based on our research, we identified the following areas where the Zemen Bank app could be improved:

  • Clarity and simplicity: The app was difficult to understand and use, even for experienced users.
  • Visual appeal: The app was visually outdated and unappealing.
  • Personalization: The app was not personalized to the individual user, so they had to scroll through a lot of irrelevant information to find what they needed.
  • Security: The app was not secure, so users were concerned about their personal and financial information being safe.

We used user-centered design principles to redesign the app. This means that we designed the app with the user in mind, and that the user’s needs and wants were the primary focus. We used clear and concise language, simple and intuitive navigation, and visual design elements effectively to make the app more user-friendly and visually appealing.

We also added a number of new features to the app, including:

  • Personalization: The app now personalizes the home screen to the individual user, so they can easily find the information and features they need
  • Accessibility: The app now supports a variety of accessibility features, so that users with disabilities can use the app.

We tested the redesigned app with users to get feedback on the design and usability. We made further improvements to the app based on this feedback.

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